McCrary Institute
Auburn’s own institute for cyber and infrastructure security
Animation & Motion
Campaigns
Print & Branding
Auburn’s McCrary Institute came to us for a complete campaign design. McCrary is a unit at Auburn that researches, develops strategies, and organizes events that work to defend against all types of digital threats. As a player in digital safety, they needed a new brand that felt especially at home online. This was a achieved by combining the iconic elements of Auburn’s distinguised brand with a visual language that is unmistakebly tech-forward.
The campaign included a new logo and visual elements, as well as motion graphics, digital event designs, printed assets, initial website design and architecture, as well as a header video for the new site.
Protecting everyday tech
The web video used a tech-inspired motion graphics treatment to highlight the many aspects of daily life that McCrary helps protect. We used a wide variety of video, from daily life to nation-wide infrastructure.
The web video is displayed prominently on the landing area of McCrary’s new site to introduce the institute. It was given a blue overlay to help the text legibility.
The McCrary Institute is recognized for bringing together the brightest minds in cybersecurity with their online events and communities. MPG created a suite of digital assets and elements to create a complete online presence to help launch their events.
Living in a digital world
The McCrary institute is leading the defense against cyber threats.
In the world of defense, having a brand and online presence that feels trustworthy and reputable is paramount. We relied on Auburn’s existing brand to help create that message, but saw room to give McCrary a comlpletely unique identity.
