2021 Auburn NCAA PSA
Speaking a new visual language
Animation
Video
In collaboration with Auburn’s Office of Communications and Marketing, we were asked to help roll out Auburn’s brand refresh in the form of the 2021 Auburn televised PSA. Motion graphics and slick movement were to play a key role in introducing the updated typography and graphic elements of Auburn’s updated identity.
A collage in motion
Motion graphics were used to introduce the prominent “arrow” visual language, a key element of the Auburn brand refresh.
An introduction to the world
The look and feel may be new, but the underlying philosophy is the same.
Staying consistent with the messaging and imagery associated with Auburn was an integral part of the brand refresh. This drove the emphasis of iconic imagery of Auburn’s campus as well as the Auburn Experience.
